Scripting and creative direction
We develop scripts, mood boards, and shot lists that align with your brand voice and campaign objectives before a single camera rolls.
We came to Trustplus Videos with a rough concept and a tight deadline. They turned around a polished brand documentary in under three weeks — the final piece drove a measurable lift in our Q3 enrollment numbers. — Danielle Fortin, marketing director at a Sherbrooke-based ed-tech firm
Their approach to pricing was refreshing. Instead of guessing at a package, we had a transparent conversation about scope, and the final invoice matched the estimate almost exactly. — Marc-André Leblanc, founder of a regional outdoor brand
We don't sell fixed packages because every video project has different demands. A 60-second product spot for social media is a fundamentally different undertaking from a 12-minute investor presentation or a series of training modules. Rather than forcing your goals into a pre-built box, we scope each engagement individually. Below you'll find the factors that shape cost, along with realistic ranges so you can plan with confidence before our first conversation.
| Cost factor | Typical range | What drives it |
|---|---|---|
| Pre-production planning | $400 – $2,500 | Script development, storyboarding, location scouting, talent coordination, and scheduling. Simple single-location shoots sit at the low end; multi-day narrative projects with casting push higher. |
| Production day rate | $1,200 – $4,000 / day | Crew size, equipment tier (cinema cameras vs. mirrorless kits), lighting rigs, audio capture, and on-set direction. A solo-operator corporate interview costs less than a five-person crew with a drone pilot. |
| Post-production editing | $600 – $5,000 | Rough cut, colour grading, sound design, motion graphics, subtitles, and revision rounds. A straightforward testimonial edit is quick; a cinematic brand film with VFX layers takes considerably more time. |
| Motion graphics and animation | $300 – $3,500 | Lower-thirds, animated logos, data visualizations, or fully illustrated explainer sequences. Complexity and runtime determine effort. |
| Licensing and deliverables | $0 – $1,200 | Music licensing, stock footage, platform-specific exports (vertical, square, widescreen), and raw-footage handover if requested. |
| Strategy and distribution guidance | $250 – $1,500 | Platform recommendations, publishing calendars, thumbnail design, SEO metadata for YouTube, and ad-cut variations. Optional but valuable for campaigns. |
Most single-video projects for small and mid-sized businesses in the Sherbrooke area land between $2,500 and $8,000 all-in. Larger campaigns with multiple deliverables or ongoing retainer arrangements are scoped separately. We always provide a written estimate before any commitment.
Rather than browsing generic tiers, start from your actual goal. Each path below leads to a different kind of conversation.
Brand documentaries, origin-story films, and social-first sizzle reels that build recognition. Ideal for launches, rebrands, or market entry in the Eastern Townships and beyond.
Product demos, explainer videos, and customer-story pieces designed to move prospects through your funnel. We align the narrative arc with your sales cycle.
Onboarding modules, safety walkthroughs, and process documentation. Clear, structured, and built for repeated viewing — not a flashy ad.
We develop scripts, mood boards, and shot lists that align with your brand voice and campaign objectives before a single camera rolls.
From single-operator setups to three-camera interview rigs and aerial drone coverage, we scale crew and gear to the project.
DaVinci Resolve colour sessions and professional audio mixing ensure your deliverables meet broadcast and streaming standards.
Animated titles, infographics, logo reveals, and full 2D explainer sequences produced in After Effects and Blender.
We export and format for YouTube, LinkedIn, Instagram Reels, TikTok, broadcast TV, and internal LMS platforms — each with correct specs.
The video production industry has a reputation for opaque quotes. Clients often receive a single lump-sum figure with little explanation of what's included. That creates anxiety on both sides: the client worries about hidden costs, and the producer worries about scope creep.
At Trustplus Videos, we break every estimate into the same cost factors listed above. You see exactly where your budget goes — how much is crew time, how much is post-production, how much is licensing. If you want to reduce cost, we can have an honest conversation about which levers to pull: fewer shoot days, simpler graphics, or a tighter revision cycle.
This approach has kept our repeat-client rate high and our dispute rate near zero. When expectations are clear from the start, the creative process is more enjoyable for everyone involved.
We work best with clients who value clarity and collaboration. Here's a quick self-check to see if we're aligned.
They broke down every dollar in the estimate. No surprises at the end — just a great video and a clean invoice.
Hélène Côté, operations managerThe training series they produced cut our onboarding time by almost a full day per new hire. Worth every cent.
Raj Patel, HR lead at a Sherbrooke manufacturerTell us a bit about what you need. We'll reply within one business day with initial thoughts and next steps.
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